This is not the same as most binders on the market, it is emergent tech in chest support and binding, born out of study and collaboration with gender affirming specialists and physiotherapists.
Chest binding is life-giving, it is the most popular non-invasive way for people with chest tissue to achieve a more masc. silhouette, or mitigate an obvious gender marker; leading to personal, social, even political, gains.
The HUG Full-Bind explores gentle reshaping over rigid compression: a fully stretch garment designed to stay put and move with you, plus an interior silicone print that helps hold redistributed tissue in place while supporting breath and range of motion.
HUG Full-Bind is $85
The Half-Bind is the unexpected sister outcome of the Full-Bind research: a comfort-first, minimising alternative for people who want support without the architecture of a traditional bra.
A fully stretch, tankini-style base layer with no hardware, designed to stay put and move with you, paired with an internal silicone grip pattern that helps support repositioned tissue through hours and activity.
The result is comfort-first, versatile, silhouette-altering support that allows you to shape looks for different outfits and occasions.
HUG Half-Bind is $90
The HUG Full bind is also customised to your body. Correct fit = comfort + effectiveness. We do make vague generic sizes but would prefer to make to measure, you can submit your measurements below.
Not every comment is glowing. Our priorities are comfort, breathability and safety of long term wear. We aim to reshape the silhouette - some wearers have found it slightly less flattening than other binders, whereas for others, it ticks all of the boxes.
The Half-Bind is more preference-dependent than the Full-Bind. It is more like a sports top than a defining bra. Some wear-testers loved the comfort, breathability and minimisation; others still wanted more traditional bra architecture.
Materiality is the key difference between this and its binder predecessor. The Half-Bind uses two layers of buttery Eco-Platinum swimwear fabric, allowing softness and long-wear comfort to take the lead.
The Half-Bind is a comfort-first versatile base layer, an excellent alternative to wearing a bra, but it is not the answer for every outfit or every person.
Full-Bind
Half-Bind
What people said
“Thankyou so much for the binder, I do really love it and it works amazingly!”
“I love the binder, it doesn't dig its anywhere and once i've gotten everything in place i don't have to rearrange. No sore ribs or anything. Its not as compressing as my old binder but way more comfortable and durable.”
“I’ve worn the binder longer than five minutes now and its absolutely perfect, comfortable and the gender euphoria is absolutely phenomenal thank you so very very much.”
“I want to be able to bind daily but i cant because of pain and breathability…just thank u ;)” - Serena
“I've been really enjoying wearing it. It helps with my back pain, and I almost don't want to take it off when I get home.” - Keira
Customer photos
What people said
“I am so in love with my binder. I’ve got big boobs and crammed them into so many tight, itchy, under supporting bras in my days. Covid saw me kiss goodbye to underwire bras and high heeled shoes, but until now I haven’t anything that worked as well.”
“It is so comfortable!”
“I love that it’s not tight at the bottom around my chest, when I went tramping I wore it just as an exercise top and it gave me some ventilation in the heat.”
“Comfortable and supportive, I didn’t really notice it once on.” - Nikkie
“Easiest bra I have found to put on.” - Kathy
Customer photos
